Client: Intel

Intel’s Innov8er program celebrates developers who use Intel tools to demonstrate a “spirit of ingenuity, experimentation, and forward-thinking,” providing them with speaking and demonstration opportunities.

Intel gathered 8 products in celebration of their Innov8ers, each of which was aimed at elevating their day-to-day lives. I drafted copy that briefly described each item as well as general introductory messaging, seeking to deliver a friendly, to-the-point voice.