WHAT I'M DOING
Media.Monks | Senior Copywriter
May 2022 – Present
B2B and B2C advertising funnels, user journeys, UX/UI, social media, emails, landing pages, video scripts, creative ideation, etc. for Google, Meta, and PayPal.
• Rebranded messaging to increase channel conversions 98%
• Drove over 80% of total platform conversions for foreign market landing page
• Cut costs-per-acquisition 18% across two campaigns
• Wrote high-volume comms for Google platform with 2022 revenue of $146.92 billion and 2023 revenue of $237.86 billion
WHERE I’VE BEEN
Zwift | Senior Copywriter
Nov 2018 – May 2022
In-house + partner copy across all channels + creative ideation
Ayzenberg | Copywriter
Aug 2017 – Oct 2018
Leveled up brand messaging and digital spots for Xbox and Final Fantasy
Collier.Simon | Freelance Copywriter
June 2017 – July 2017
Top-down rebrand that put user journeys into tip-top shape
Cashmere Agency | Freelance Copywriter
May 2017 – July 2017
Pitched in on pitches for FX, TNT, and A&E
Gunn | Jerkens | Freelance Copywriter
Aug 2016 – Jan 2017
Built up creative messaging for real estate communities
Pacific World Travel | Freelance Copywriter
Dec 2015 – Dec 2016
Wove social media trends and sensibilities into luxury retail brands
Jeffrey Scott Agency | Freelance Copywriter
Mar 2015 – May 2015
Helped turn local businesses more personal
Leo Burnett Malaysia | Freelance Copywriter
June 2014 – Dec 2014
Added foreign influence – by request – to regional brand comms