Client: Machine Zone
Mobile gaming studio Machine Zone tapped Ayzenberg to create a digital promo ad for their 2017 video game, Final Fantasy XV: A New Empire, which reached $518 million in revenue and 51 million downloads only 2 years later.
We tapped into the online gaming sphere, collaborating with industry influencers MatPat (17.7 million YouTube subscribers) and The Completionist (1.63 million YouTube subscribers) to help expand the reach of our creative. I was involved throughout the process, drafting scripts and working with creatives, both agency-side and talent, and helped execute the client’s vision on-set the day of the shoot, helping to direct the ad.