Meta QUEST

CRM | Strategy

Various emails promoting Meta’s VR headset, Meta Quest 3, and VR game, Horizon Worlds, sent to different audience segments.

3x Onboarding Journey emails

• Segment 1: Social-first

• Segment 2: Gaming-first

• Segment 3: Fitness-first

3x Re-engagement emails

• Segment 1: Hangout Worlds-preference

• Segment 2: PvP Worlds-preference

• Segment 3: Party Worlds-preference

Horizon Worlds