Client: Zwift

Activation

For the 2019 UCI Worlds Championship, Zwift collaborated with Cold Bath Brewing Company in Harrogate, England to create a pop-up next door called the Zwift Draft House - with their own line of beers and events in collaboration with various professional cycling teams. We sold merch and set up multiple trainers so locals and visitors alike could ride on Zwift.

Social

Developed social during the 2019 UCI Worlds Championship promoting the IRL experience, launch of the in-world map inspired by the race, and the race itself – dense, creative storytelling packed into a few thrilling week.